See Y'All Next Year! 🤠 August 29–30, 2027
Welcome to San Antonio
Premiere San Antonio presented by SalonCentric is the must-attend event for beauty professionals in the Southwest. This growing show brings the full Premiere experience to a vibrant, creative city—connecting passionate professionals and students with the industry’s top brands, educators, and influencers. Designed for those ready to elevate their craft and grow their careers, it’s the place to discover trend-setting techniques, get hands-on with the latest tools, and unlock exclusive show-only deals. From hair, barbering, and nails to skincare, spa, wellness, and makeup, Premiere San Antonio presented by SalonCentric delivers top-tier education, meaningful connections, and fresh inspiration for every beauty artist looking to thrive.
2026 Highlights
2026 provided even more ways to learn, connect, and experience the future of beauty.
Premiere San Antonio Presented by SalonCentric Achieves Record-Breaking Success in Historic Partnership Year
For the first time ever, Premiere Shows has partnered with SalonCentric as the presenting partner of Premiere San Antonio.
Premiere Shows concluded its fourth annual event in San Antonio on August 31, 2026, at the Henry B. González Convention Center, with over 12,000 professional and student visits over two days — achieving a 30% increase in attendance compared to 2025 and solidifying its position as the must-attend event for beauty professionals across the Southwest.
San Antonio 2026: By the Numbers
115
Exhibiting Brands
180
Educational Classes
115
Educators & Influencers
2
Full Days Of Networking
Recapping Premiere San Antonio 2026
With 180+ education classes, 115+ educators and influencers, and 130+ exhibiting brands, San Antonio 2026 delivered an incredible experience of education, inspiration, and connection.
From packed classes and hands-on learning to exciting show floor experiences and networking opportunities, this year's event brought our community together in powerful ways.
Take a look back at the highlights and experiences that made San Antonio 2026 one to remember.
Every Beauty Category, One Destination!
Discover a dynamic mix of exhibiting brands and education spanning a wide spectrum of industry categories, including:
Who Should Attend
Premiere San Antonio presented by SalonCentric welcomes beauty industry professionals and students enrolled in beauty schools. The event is not open to the general public. To maintain an event that is focused on business and education for beauty professionals and exhibiting brands, we do not allow family members, friends or anyone under the age of 18, including infants, to attend.
2026 Featured Brands & Educators
Stay Connected
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Our Partners & Sponsors
